Missouri Lottery Sustains Robust Scratcher Profits With Jackpot FOG Launch – La Fleur’s Lottery Environment

The Missouri Lottery is celebrating the wintertime with a family members reunion. Its new Jackpot Household of Games (FOG) introduced Tuesday, Dec. 28, 2021 as alternative games for most of the holiday-themed video games.

Winter FOG launches are critical to sustaining strong scratcher sales just after the holiday seasons are above. “This has ordinarily been our biggest launch interval in excess of the very last various years and has stored the vacation momentum likely,” said Monthly bill Burton, Scratchers Item Supervisor, Missouri Lottery. The FOG is printed by Scientific Game titles.

There are four price tag details offered:
$10 “$1,000,000 Jackpot” (prize payout 74%)
$5 “$100,000 Jackpot” (prize payout 68%)
$2 “$25,000 Jackpot” (prize payout 66%)
$1 “$5,000 Jackpot” (prize payout 62%)

The Missouri Lottery estimates weekly sales of $3.4 million and .56 for every capita for the merged Jackpot FOG. It also supplied the approximated weekly income and weekly Personal computer income for person FOG video games below:

  • $10 “$1,000,000 Jackpot” – $1,522,911 (12-week weekly average), .25 Computer
  • $5 “$100,000 Jackpot” – $1,075,213 (12-7 days weekly average), .18 Pc
  • $2 “$25,000 Jackpot” – $526,640 (12-7 days weekly ordinary), .09 Computer
  • $1 “$5,000 Jackpot” – $316,525 (12-week weekly typical), .05 P
  • Relatives Match totals – $3,444,289 (12-7 days weekly average), .56 Computer

There is no compensated media help but the FOG will be promoted at retail. “We will deliver retail/POS existence,” explained Rhonda Fehr, Promotion Manager, Missouri Lottery.

In addition, there are social contests. “New Scratchers releases are showcased in a “MO Revenue Monday Giveaway” on social media, usually the past Monday of the thirty day period. The winner receives $300 truly worth of the new games launching that day,” stated Wendy Baker, Communications Supervisor, Missouri Lottery.

The FOG is also supported via exclusive players’ club promotions. “Players who enter all four FOG tickets get a wheel spin to receive Attract Factors, Prize Factors or immediate-earn coupon codes in the My Lottery® Players Club,” documented Kristin Vuilcott, Attract Online games Products Supervisor, Missouri Lottery.